The Power of Advertising with Student Athletes

  • Thursday, October 20, 2022
  • 11:30 AM - 2:00 PM
  • Arizona Sands Club, 565 N Cherry Ave, 5th Floor
  • 54 registrants

Registration

  • AAF Tucson Members


The rules have changed and you can now hire student athletes to promote your business! AAF Tucson invites you to learn how to effectively navigate NIL (Name, Image & Likeness) and utilize the power of college athletes in your advertising!

Join us for a luncheon:

The Power of Advertising with Student Athletes
Learn how to utilize NIL in your marketing efforts

Thursday Oct 20th
 11:30 am
Arizona Sands Club (in Arizona Stadium)
$45 members, $55 non-members
includes lunch and exclusive insight 

Our panel of experts will cover everything you need to know in order to work with University of Arizona student athletes to promote your brand.

  • What is Name, Image, & Likeness
  • How to connect with student athletes
  • Rules and regulations
Brent Baylock - Arizona Athletics
Brent Blaylock joined the University of Arizona Athletic Department in July 2017 and currently serves as the Senior Associate Director of Athletics, Administration and Institutional Control. A member of Arizona Athletics’ executive staff, Blaylock’s responsibilities include building and leading The Arizona EDGE program associated with student-athlete name, image and likeness. In addition, Blaylock serves as the sport administrator for the men’s basketball, men’s and women’s golf, and women’s soccer programs. 

Michael Saffer - Good JuJu Agency & Arizona Assist
Michael “ Mikey” Saffer is a career media solutions provider who has spent over 20+ years in business operations and sales leadership throughout the OOH and broadcast media industries including the production of multiple successful large scale live events. Currently the co-founder and COO of Good JuJu Agency & Arizona Assist, Mikey’s extensive media experience was previously crafted in market leadership roles with CBS and iHeartMedia in Los Angeles and San Francisco.   

Joey Medina III - Friends of Wilbur & Wilma
Joey Medina III attended the University of Arizona from 1999 – 2004.  During that time Joey served as a football manager for the Arizona Football team and was responsible for the development of 10 student managers. In addition to running a successful payroll company, Joey is actively involved on campus by serving on the Eller College Alumni Advisory Board and the Sands Club Membership Committee.  Friends of Wilbur & Wilma helps connect businesses and local student-athletes, which can be a great extension of your brand and help expand your marketing.